{"id":7150,"date":"2020-03-19T15:19:01","date_gmt":"2020-03-19T14:19:01","guid":{"rendered":"https:\/\/www.entebilateralepadova.it\/turismo\/?p=7150"},"modified":"2025-06-17T11:52:04","modified_gmt":"2025-06-17T09:52:04","slug":"neuromarketing-per-lhospitality-business","status":"publish","type":"post","link":"https:\/\/www.entebilateralepadova.it\/turismo\/neuromarketing-per-lhospitality-business\/","title":{"rendered":"NEUROMARKETING PER L’HOSPITALITY BUSINESS"},"content":{"rendered":"

[vc_row row_type=”row” content_width=”full-width” header_style=”eltd-light-header” anchor=”” content_aligment=”left” css_animation=”” css=”.vc_custom_1584519333669{background-color: #86cee4 !important;}” el_class=”fondoceleste”][vc_column width=”5\/12″ css=”.vc_custom_1584519518746{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}” el_class=”fotocorso”][vc_single_image image=”7141″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”7\/12″ css=”.vc_custom_1584439179897{padding-right: 45px !important;padding-left: 45px !important;}” el_class=”azzurro”][vc_empty_space height=”40px”]

\n\t
\n\t\t

AREA MARKETING E DIGITAL MARKETING<\/h3>\n\t<\/div>\n\t
\n\t\t

<\/h2>\n\t<\/div>\n<\/div>
\n\t
<\/div>\n<\/div>\n[vc_empty_space height=”25px”]
\n\t
\n\t\t

<\/h3>\n\t<\/div>\n\t
\n\t\t

NEUROMARKETING PER L'HOSPITALITY BUSINESS<\/h2>\n\t<\/div>\n<\/div>[vc_empty_space height=”40px”]
\n
\n
\n
\n \n\n \n \n <\/span>\n <\/span>\n\n <\/span>\n <\/div>\n
\n
Durata: 8 ore<\/h6>\n <\/div>\n <\/div>\n
\n

<\/p>\n\n <\/div>\n <\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row row_type=”row” content_width=”full-width” header_style=”eltd-light-header” anchor=”” content_aligment=”left” css_animation=”” css=”.vc_custom_1584435189665{padding-top: 40px !important;padding-bottom: 40px !important;}”][vc_column width=”7\/12″ css=”.vc_custom_1584436309587{padding-bottom: 15px !important;}” el_class=”contenuti”]

\n
\n
\n
\n \n\n \n \n <\/span>\n <\/span>\n\n <\/span>\n <\/div>\n
\n
Obiettivi<\/h6>\n <\/div>\n <\/div>\n
\n

<\/p>\n\n <\/div>\n <\/div>\n<\/div>[vc_column_text]Il corso fornisce agli operatori del settore turistico le basi per migliorare la propria comunicazione online, attraverso uno studio approfondito del comportamento del turista nel web e l\u2019applicazione di tecniche persuasive frutto di ricerche in ambito psicologico e neuroscientifico.[\/vc_column_text][vc_empty_space]

\n
\n
\n
\n \n\n \n \n <\/span>\n <\/span>\n\n <\/span>\n <\/div>\n
\n
Contenuti:<\/h6>\n <\/div>\n <\/div>\n
\n

<\/p>\n\n <\/div>\n <\/div>\n<\/div>[vc_column_text]<\/p>\n

    \n
  • Fondamenti di Usabilit\u00e0 e UX<\/li>\n
  • Buyer personas<\/li>\n
  • Strumenti di monitoraggio comportamento utente<\/li>\n<\/ul>\n

    Neuromarketing mod. 1:<\/p>\n

      \n
    • Introduzione al Neuromarketing<\/li>\n
    • Leve di Persuasione<\/li>\n
    • Bias Cognitivi<\/li>\n<\/ul>\n

      Neuromarketing mod. 2:<\/p>\n

        \n
      • Emotional Journey Turistico<\/li>\n<\/ul>\n

        [\/vc_column_text][vc_empty_space]

        \n
        \n
        \n
        \n \n\n \n \n <\/span>\n <\/span>\n\n <\/span>\n <\/div>\n
        \n
        info utili<\/h6>\n <\/div>\n <\/div>\n
        \n

        <\/p>\n\n <\/div>\n <\/div>\n<\/div>[vc_column_text]Agli allievi che frequenteranno il 70% del monte ore previsto sar\u00e0 rilasciato l\u2019attestato di frequenza<\/strong>.<\/em>[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ el_class=”formcolonna” css=”.vc_custom_1584436174948{padding-left: 30px !important;}”]

        \n
        \n
        \n
        \n \n\n \n \n <\/span>\n <\/span>\n\n <\/span>\n <\/div>\n
        \n
        PREISCRIZIONE<\/h6>\n <\/div>\n <\/div>\n
        \n

        <\/p>\n\n <\/div>\n <\/div>\n<\/div>\n

        \n

        <\/p>

          <\/ul><\/div>\n
          \n
          \n\n\n\n\n\n\n<\/div>\n
          \n\t
          \n\t\t
          \n\t\t\t
          \n\t\t\t\t

          <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t

          \n\t\t\t
          \n\t\t\t\t

          <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n

          \n\t
          \n\t\t
          \n\t\t\t
          \n\t\t\t\t

          <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t

          \n\t\t\t
          \n\t\t\t\t

          <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n

          \n\t
          \n\t\t
          \n\t\t\t
          \n\t\t\t\t

          <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t

          \n\t\t\t
          \n\t\t\t\t

          <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n